Key Elements of a Model Campaign

1. Employee Campaign Manager
   • CEO direct-report
   • High-level Manager
2. Leadership Campaign
   • Executive Solicitation Meeting with CEO presiding
   • Executive pledge card
   • Card collected at meeting
3. Committee Planning Process
   • Analysis of prior campaign
   • Set goal based on potential
   • Attend United Way training program
   • Develop Campaign strategy
   • Assess Resources:
     • Facilities
     • People
     • Money (budget)
4. Group meetings
   • 80%+Attendance
   • Pledge Cards distributed and collected
   • United Way Video
   • Agency/United Way Rep/United Way Staff Speaker
   • Organized follow-up campaign
5. Personalization
   • CEO endorsement letter to employees
   • Pledge cards personalized
   • Incentives Program
   • Agency tours
   • Kick-off with special attractions
   • Posters, Banners, Displays
   • Employee Newsletter coverage
   • Payroll stuffers
   • Recognition, thank you
   • CEO participation in group solicitations

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