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Campaign Coordinator's Guide

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Sample Letters

Sample Letters: Campaign Endorsement by CEO

Dear Employee: (personalize whenever possible)

This year's United Way campaign at (COMPANY) will begin on (DATE). At that time you will learn how United Way supported programs and services work in our community and why giving to United Way is the one way to help the most.

By contributing to United Way, we get the best buy for our dollars. United Way helps more people in more ways than any other way of giving. I would like to reaffirm my support of United Way. Many individuals in our community are unemployed or in need of care and assistance. You can give them a helping hand by supporting United Way during our upcoming campaign.

Through your generosity, United Way is at work year-round for you, your family, your friends and your neighbors. Your support does make a difference to our community as a whole. It can help determine whether there will be enough money to provide food and shelter for the homeless, child care for working parents, or hot meals for the homebound. United Way appreciates your support, regardless of the amount you give.

(COMPANY) is proud to support the United Way and is confident that you will help make this year's campaign a success.

Sincerely,

(Chief Executive Officer)

Sample Letters: Letter to Your Retirees

Dear (Retired Employee):

Have you ever felt that it's hard to make a difference? With all the problems in Lorain County that affect those we care about, it might seem that just one person can't do much. You can assist in the solution of these problems.

As one of our former employees, we would like to extend to you the opportunity to care-through a contribution to the United Way and its 36 health and human service member agencies it supports in our community.

United Way is a network of services available to all of us. United Way offers an effective and efficient way to contribute, but more importantly, United Way is people.

United Way member agencies respond to problems and help develop solutions. You can respond to those in need with a donation to United Way. Your generosity will help more people in more ways than you know. Please pledge your support today. Whatever you feel that you can give, it will be used carefully in your behalf. It really does make a difference right here in our community.

Another way to continue your legacy of caring is by including United Way in your will or Estate Plans. For more information, please call 277-6520 or 324-2898.

Thank you. You make the difference.

(Chief Executive Officer)

Sample Letters: Letter to New Hires

Dear Employee:

Welcome! We hope you will gain much from your experience here.

As you will discover (COMPANY) has a strong tradition of social concern and belief that personal satisfaction comes from playing an integral part in this company, and also an integral part in Lorain County.

(COMPANY) believes that United Way provides you with one of the best ways to get involved in your community and help others at the same time. Every community has people who depend upon health and human care services, and United Way supports local programs that help people feel more confident in a world that, for them, is often difficult and painful. In addition, United Way offers each of us an opportunity to get involved as a volunteer and to use the services we help support with our United Way gifts.

Because (COMPANY) believes so strongly in United Way, we are offering you the opportunity of giving by payroll deduction. Please consider filling out the enclosed pledge card. Do it for yourself, your neighbors, your co-workers, and your community.

Sincerely,

(Chief Executive Officer)

Sample Letters: Thank You Letter by CEO to Employees

Dear Fellow Employee:

On (DATE), (COMPANY) concluded our most successful United Way campaign ever. Through your generous contributions, we were able to raise (AMOUNT) to help fund local health and human service programs at United Way's 36 member agencies. This amount exceeded our goal by (_%).

I want to thank you for participating in this year's campaign and for demonstrating your support for these vital services within our community. You've shown that we care about helping people who really need help in our community. We can all take great pride as employees of (COMPANY) that we have done our part in helping our neighbors in need. You can feel good knowing that your dollars will be spent wisely to help people right here in Lorain County.

There's an old maxim that says a person is know by the company he or she keeps. The same could be said of a corporation: (COMPANY) is fortunate to be associated with generous employees like you.

My sincere thanks for your continuing support of United Way.

Sincerely,

(Chief Executive Officer)

Sample Letters: Thank You Letter by CEO to Campaign Volunteers (Employee Campaign Managers/Solicitors)

Dear Fellow Employee:

On behalf of (COMPANY) and all of our employees, I would like to express our appreciation for your involvement in this year's United Way campaign.

Your generous donation of your time and efforts as a (CAMPAIGN MANAGER/SOLICITOR) for our United Way campaign enabled us to raise (AMOUNT). It is because of your commitment that United Way is able to continue as the one way to help the most, providing services to those in need in our community.

Thanks for helping to "help the most" through your contribution to United Way.

Sincerely,

(Chief Executive Officer)

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